The new Google update is intended to provide a better control of the location data that you may be submitting to Google. At the same time, it also creates opportunities for you to reach customers. Update hihglights include:

• Location Attributes (New):
  Add nuanced details to help clients stand out and attract new customers. Ex. Pets allowed in a Hotel, Reservations Accepted and many others.
• Better and more Robust Reviews:
  See more than the just top 5 reviews, now you can see all and respond to them from one place.
• Photo Selection in Search Results:
  Select which of your clients' Google+ photos displays first in search.