Many people might be mad at Google, but the truth is that their new changes may be a positive change and new opportunities for websites that are optimized correctly. Google is just doing its job, and that is cleaning the internet of spam.

The new Panda update literally rewards websites that work hard on optimizing, providing relevant content, developing their brands and putting their customers first. Quality content and Social integration continue to be the key components looked by the search engines.

Many SEO agencies just try to ‘beat’ the algorithm with tricks, spam, and schemes. They are being penalized and by this time probably lost their rankings that their websites had.

Customers always ask, Is it really possible to go back on top or place on the top search engines. The answer is YES. But, there is not an immediate solution. A relevant campaign with a solid preparation and good old SEO will do the trick. It may take a bit longer than usual, but results would be more satisfactory in the long run. If this is done right, you don’t have to dread future algorithm changes.

Search Evolution:

Imagine the world without Search Engines. Well not too long ago, we did not have them and the few ones available were not as sophisticated as they are now. They have technically been around for over two decades. They provide us with access to unlimited knowledge and have become part of our day to day life.

Google, Yahoo, Bing are the main search engines around. Our generation have adopted them and they have changed how we find information, connect with others and more importantly how we present and market our businesses. We literally use them as a research tool for everything including how we search for services and products that we are planning to buy. We are no longer passive consumers who were just waiting to see advertisements to realize we needed something. We are now active consumers. We now seek out information about what we want to buy, and we do it all online.

How do we overcome the constant algorithms changes?

We do this by keeping the content relevant, following their guidelines and most important back-linking correctly. Relevant links will always be good for rankings. Getting inbound links naturally will always boost optimization and deliver high-conversion traffic, and this is unlikely to change. The essentials are still the foundation of good Search Engine Optimization.

Customers should no longer look at link building from the same outdated SEO-driven mentality. Google’s algorithms are no longer simple formulas that are easy to manipulate.

Do not do a link exchange:


to boost your Pagerank

to boost your search rankings


Instead, do a link exchange:


because the visitor you will gain from that link likely to be truly interested in your product/service .

because the link will provide a relevant resource that is truly useful to your audience.


One of the best ways to gain top-quality, relevant links from other websites is to create good content that will naturally increase your website’s popularity in the web community.

Keep up with the changes and continue to naturally market your website to obtain results. Remember that your efforts will always pay off at the end.