Industry Blog

Industry Standards and Recent Changes

Have Penguin 3.0 Update Affected Your Website Efforts?

It has been confirmed that Google's Penguin 3.0 update went live on Friday, October 17.  This new update affects 1.0% of all Google search queries and centers on link-quality across the internet. 

While the majority of the update seemed to go live rather quickly, Google has commented that the full release will continue to go out for several more weeks. 

Penguin 3.0 was a very anticipated update. With the way Penguin works, websites that were previously penalized by Penguin and made changes to comply with Google standards, were not able to know if their changes worked until this new Penguin release.

The latest update goal is to reduce the amount of spam on the internet, offering a better search experience for users while minimizing spam. Google announced the new launch on Search Engine Land, where it was named Google Penguin 3.0. Penguin 3.0 is estimated to only impact one percent of search queries, a significant drop from the 3.1 percent of queries that were affected by Google Penguin when it first launched in April 2012. As with any new algorithm change, however, businesses are eager to learn as much as possible about the changes in order to shift their own marketing efforts if necessary. While there isn't much information about the new release, here's what we know at this point.

Spammy Links are Targeted

After being dramatically impacted by previous Penguin updates, many businesses worked hard to clean up their sites. Google was especially interested in cleaning up results by penalizing links that were spammy in nature. Some businesses were disappointed that, despite hours of hard work to clean up inbound links, they noticed little improvement in their search rankings. Need help with your internet presence, please give us a call for a free analysis at 818-396-3519.

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