6 Simple Steps to Start Your First PPC Campaign

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search engines.” Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. If this is your first time launching a PPC campaign, continue reading to learn the most important steps to start your campaign off on the right foot.